Sainsbury’s set to launch vegan butcher

Sainsbury’s has announced it is set to launch a pop-up vegan butcher on London’s Bethnal Green Road from 21 June to 23 June.

The pop-up, launched for World Meat Free Week will feature over 20 plant-based products including the supermarket’s Shroomdogs.

Sainsbury’s buyer, James Hamilton said: “Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them. So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.

“We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers.”

The move comes a year after Sainsbury’s expanded its vegan and vegetarian range by 35% and revealed that sales of its meat-free range had rocketed by 20% each week.