Heinkenen to invest £40m in Star Pubs upgrades
The investments chimes with new research of pub goers which states that nearly 60% of people prefer going out to their local pub rather than go “into town”
Heineken has recently announced it will invest £40m in upgrading almost a quarter of the pubs in its Star Pubs & Bars’ estate in 2023.
A total of 570 pubs will benefit from the improvements, with 100 of these scheduled for major revamps averaging £200,000 each, creating around 600 new jobs.
The investment will focus on neighbourhood locals, which make up 70% of Heineken UK’s 2,400 pubs. The move also chimes with new research of pubgoers which states that nearly 60% of pubgoers are likely to go out and celebrate special occasions in their local pubs rather than going “into town”. Out of the pubgoers staying closer to home 52% also say they are supporting their local pub more in recognition of the pressures on local businesses.
Every refurbishment will be bespoke and tailored to the individual pub and the community it serves. The new decors will enhance the character of the buildings, retaining features such as flagstone floors and fireplaces, whilst updating the pubs and providing the quality feel that pubgoers now demand. Garden makeovers will also be a common feature of the investment programme, with new seating areas providing extra space for customers.
Reflecting Heineken UK’s ambition to be net zero through its entire supply chain, including pubs by 2040, all significant projects will include measures to boost sustainability and, at the same time, reduce energy bills to help combat inflation. Energy efficiency works will range from adding insulation and motion-sensor lighting to installing technology that will turn off drinks fridges when no movement is detected behind the bar and switch off cellar cooling equipment when the surrounding temperature is low enough.
Lawson Mountstevens, Star Pubs & Bars’ managing director, said: “We know from previous economic downturns that when customers’ disposable income is squeezed, they look for an exceptional experience when they go out.
“The last three years have been tough for everyone. People want some light relief and to get together and enjoy themselves. Pubs are ideally placed to meet this demand, offering an affordable treat. Our investment is a vote of confidence in the great British local.”
Minister for Investment Lord Johnson said: “This weekend, communities across the country will come together to raise a glass to the King’s coronation in their local pub. Heineken’s investment is great news, not only creating hundreds of new jobs and improving pubs up and down the country but also making a contribution to our Net Zero targets.”
