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200 Degrees appoints new managing director

As managing director, Stephen Fern will be responsible for overseeing the company’s operations, growth, team and customer experience

Coffee shop chain 200 Degrees has announced the appointment of Stephen Fern as its new managing director. 

Fern has held the position of financial director within the company since 2019 and will now take on his new role from co-owner and CEO of the business, Rob Darby. 

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As managing director, he will be responsible for overseeing the company’s operations, growth, team and customer experience. 

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The Nottingham-based roaster has experienced a continued period of growth across the business, as it marked a number of milestones last year such as celebrating its 10th year in business, reaching 200 team members and opening its 18th coffee shop. 

Fern said: “I am incredibly honoured to be trusted with this position at a company with such a fantastic culture and ethos for delivering great products and services to our customers, as well as its support of not-for-profit, grass root causes. 

“I will continue to learn from co-owners Rob and his business partner Tom Vincent, while also building the culture and driving continuous improvements across the business.” 

He added: “We have fantastic teams across 200 Degrees and my aim will be to help facilitate each and every employee in achieving their personal goals, that in turn will allow 200 Degrees to achieve our growth and community-focussed ambitions.” 

Darby said: “As we continue to expand the business, I want to ensure that we are doing everything we can to guarantee all employees at 200 Degrees and our customers have the same great experience. 

“Stephen has a deep understanding of 200 Degrees and has spent much time working in our shops and across all arms of the business. He has embedded himself not only in our operations, but our culture too and is the right person to move into the managing director role, as we deliver our next stage of expansion.” 

He added: “We couldn’t have found someone better suited both strategically and culturally, and I am hugely excited and proud to have such a great guy with so much passion in the role. Congrats Stephen.” 

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