Comptoir Group appoints new CEO

Comptoir Group, the owner of Comptoir Libanais, has appointed Nick Ayerst as CEO effective from 17 October 2022.

Ayerst brings more than 30 years’ experience in the hospitality industry to the role and was previously managing director of Leon, where he joined in 2020 to help restructure its operational model.

Prior to his role at Leon, Ayerst spent 15 years in leadership roles at The Restaurant Group, where he was a member of the TRG executive team. Between 2013 and 2020, he was managing director of TRG Concessions, which operates restaurants, bars and QSR outlets in airports, stations, shopping centres and Hilton Hotels.

In this role, he implemented short- and long-term growth opportunities, more than doubling revenue and profit, and oversaw the opening of 45 new sites. 

Ayerst will take over from Jean-Michel Orieux, who has been interim CEO since August 2022. Orieux will revert to his role as independent non-executive director.

Comptoir Group said Ayerst’s appointment “significantly strengthens” the senior leadership team as the group looks to accelerate its growth trajectory, investing in the brand and customer experience, accelerating the opening of new restaurants and exploiting opportunities in franchising and wholesale. 

Ayhurst said: “I am joining Comptoir Group at an exciting time for the company. The strength of the Comptoir brand, talented team and vision of the new board to grow the business and deliver a best in class offering for its guests make this a great opportunity. I see tremendous potential for the company to grow and capture market share and I look forward to building on Comptoir’s success.” 

Beatrice Lafon, chair, added: “We are excited to welcome Nick to Comptoir Group as our new CEO. Nick brings over 30 years’ relevant experience in the sector, with the combination of skills and energy to lead the business through Comptoir’s next strategic growth phase.”