Cornish Bakery appoints new food innovation head amid record sales

Cornish Bakery has appointed chef and product developer Arnaud Kaziewicz as its head of proposition and product innovation, following a record trading period over the Easter and May Bank Holiday weekends.

The appointment comes as the bakery chain reported a 9% increase in like-for-like sales since the start of 2025. 

The newly created role is part of a broader strategy to strengthen the brand’s food offer and customer experience across its expanding estate.

Kaziewicz, who has held senior food development roles at Eat and Red Engine, operators of Flight Club and Electric Shuffle, will lead Cornish Bakery’s product team in developing new ranges and refining its existing selection of baked goods. 

He is also known for reaching the finals of MasterChef: The Professionals in 2016.

Managing director Mat Finch stated that the appointment reflects the company’s long-term ambition to enhance its menu and position the brand as “the new coffee shop”.

In his new role, Kaziewicz will oversee the rollout of new product launches throughout 2025, with several new locations also planned.

Kaziewicz said: “I’m thrilled to be joining Cornish Bakery at such an exciting time. The brand already has a strong reputation for quality and craft, and I’m looking forward to building on its heritage with new ideas, bold flavours and best-in-class bakery products that surprise and delight our customers.”

Finch added: “We are delighted to welcome Arnaud Kaziewicz to the Cornish Bakery team. His impressive global experience, creative flair and deep passion for product makes him the perfect person to take our food innovation to the next level.”