Country Valley Foods appoints former executive chef as new sales manager

Foodservice supplier Country Valley Foods has appointed Richard Chilver, the former executive chef from Lumley Castle, as its sales manager.

Richard Chilver, who managed the kitchens, menus, and supplies at the County Durham venue for six years, has returned to the team at Country Valley Foods, where he previously worked until 2010.

Chilver will advise the company about what products are most desired in the kitchen, and showcase its range of products to clients within the catering industry.

James Munro, managing director at Country Valley Foods, said: “We were incredibly pleased when Richard told us he wanted to come back to Country Valley Foods. He was an excellent salesman eight years ago when he sold our fresh meats, and we knew he was just the right man to help us promote our new range of dried and frozen goods.

“Richard’s experience as a chef gives him a unique perspective, because he can see things from the customer’s side as well as ours, and this will really help us to best serve our clients. We will be able to focus on the current requirements and trends in the catering industry, and supply what chefs really want and need.”

Chilver added: “Food is a real passion for me, but I wanted a better work life balance than I was getting as a chef. I decided to return to Country Valley Foods because I know the company and the team, and I wanted to sell products that I believe in. I would use Country Valley products in my own kitchen, so it’s easy for me to promote the products to others.

“My previous job means I have a good connection with other chefs, and I can really understand their priorities. We’ve got some great new products coming out soon, including bread and ice cream, so I’m very excited to start sharing them with the catering community.”