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Joe and the Juice appoints former Domino’s CFO to board

Jeffrey Lawrence brings more than 25 years of leadership experience in building and franchising digitally-enabled foodservice and consumer brands

Joe and the Juice has announced that Jeffrey Lawrence, a seasoned foodservice and consumer retail industry executive, has joined its board of directors. 

Lawrence’s presence on the board will support Joe and the Juice as it further accelerates its growth and expansion in international markets. 

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He brings more than 25 years of leadership experience in building and franchising digitally-enabled foodservice and consumer brands, having previously served in global leadership roles at Domino’s as executive vice president and CFO. 

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Over his two-decade tenure at Domino’s, Lawrence helped spearhead the international development and growth of the brand, including key roles in the company’s 2004 IPO, digital transformation initiatives, and partnerships with major US and international franchisees. 

He currently also serves as an independent board member at both Shake Shack and Xponential Fitness.

Thomas Nørøxe, CEO of Joe and the Juice, said: “I am delighted to welcome Jeff to the Joe and the Juice Board. He brings deep experience in developing global consumer brands, with a decades-long track record of driving growth and value creation. 

“We look forward to leveraging Jeff’s insights as we accelerate Joe and the Juice’s expansion, with a strategic focus on building our digital momentum, augmenting our omni-channel experience, and driving store rollouts and franchising initiatives in key international markets.”

Lawrence added: “I have long admired Joe and the Juice for its brand resonance. The food and beverage market continues to rapidly evolve as consumers demand convenient and healthy choices prepared with intention. Joe and the Juice meets this market opportunity, as evidenced by its strong performance to date and ambitious plans to introduce its offering to more customers. 

“I look forward to supporting the Company in this exciting phase of growth.”

Joe and the Juice currently operates more than 360 locations across 18 countries, spanning the UK and Europe, US, Middle East, and Asia.

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