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Pizza Hut appoints new CMO

Jana Ulaite has more than 15 years of experience leading marketing efforts in tech, entertainment and gaming

Pizza Hut UK, Ireland and France has expanded its leadership team by appointing Jana Ulaite as its new chief marketing officer (CMO). 

Ulaite brings a wealth of brand and marketing experience and will lead on ensuring brand strategy is at the forefront of marketing efforts to accelerate growth across the region.

Prior to joining Pizza Hut, she spent more than 15 years leading marketing efforts in tech, entertainment and gaming. She has worked with brands including TikTok, Apple, Electronic Arts, Square Enix, and was most recently the vice president of marketing at tech company Tempest. 

As CMO of Pizza Hut, she will play a pivotal role in identifying creative ways to deliver brand activity and drawing upon her tech expertise to enable a more modern experience for Pizza Hut customers across the region.

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Regarding her appointment Ulaite said: “I’m delighted to be joining Pizza Hut UK and Europe’s leadership team. As one of the world’s largest restaurant and takeaway franchisers, it is truly an iconic brand. 

“My role will focus on transforming Pizza Hut into a younger, more culturally relevant, and digital-first brand. Not to mention delivering everyday value and experience for our customers – I can’t wait to drive this forward in 2024!”

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