PizzaExpress launches new delivery platform with Uber Eats
The launch of PizzaExpress Delivers follows the successful expansion of delivery at the brand last year
PizzaExpress has today announced that its restaurants across the UK will serve customers for delivery through their brand-new delivery platform, PizzaExpress Delivers, in partnership with Uber Eats.
Customers will simply have to log on to PizzaExpress’ website or app, place their order, and Uber’s network of couriers are on hand to deliver.
The launch of PizzaExpress Delivers follows the successful expansion of delivery at the brand last year, with PizzaExpress launching on both Uber Eats and Just Eat just ahead of the first ever winter World Cup.
The strategic expansion has allowed the brand to reach new customers, with some PizzaExpress sites doubling their delivery volumes in recent months.
For Uber, the tie up is the latest expansion of the growing Uber Direct offer in the UK which includes restaurants, retailers and grocers such as the popular Tesco Whoosh.
To support delivery growth through the new partnerships and through PizzaExpress Delivers, the brand continues to optimise its restaurants for delivery, from introducing a market-leading order integration and menu management software, to adding new hatches for a seamless driver collection.
The team is also operating a number of trials – including extended pizzeria opening hours for late night pizza deliveries and “Create Your Own” pizzas.
Tom Hatcher, PizzaExpress’ delivery and collection director, said: “Launching PizzaExpress Delivers marks the extension of our omnichannel proposition, where we have led the casual dining market for many years, serving customers across dine in, retail, collection and delivery.
“Even more exciting, this is the first-time customers will be able to redeem their PizzaExpress Club rewards without leaving the comfort of their own home.”
Matthew Price, UK Uber Eats general manager, added: “I am delighted that we are extending our partnership with PizzaExpress with our white-label product Uber Direct, which harnesses the best of Uber’s technology to power PizzaExpress Delivers.
“We know that the needs of restaurants and merchants are evolving more quickly than ever, and we are committed to providing world-class solutions to all of our partners.”