McDonald’s to trial brewed ‘barista coffee’
McDonald’s is to trial ‘barista coffee’ in two of its London restaurants with a view to rolling it out nationally.
The branches in St Paul’s and Oxford Street will employ baristas who will brew coffee as opposed to using a machine as McDonald’s currently does.
McDonald’s has previously been scathing of the speciality coffee industry, releasing a TV advert in February this year and in 2017 mocking the way coffee shops work.
Paul Pomroy, CEO at McDonald’s said: “Coffee drinkers are our most frequent customers and people may be surprised to know that we are second in this market.”
If the trial is successful the ‘barista coffee’ will first be rolled out in the east Midlands before making its way across the country.
The fast food giant recently saw its new mini McFlurry exceed expectations as it continues to adapt to customer feedback, adding table service and in-app ordering.