46% of people in Britain visit a pub every three months, says CGA
Price impacts 41% of drink choices but time of day and who consumers are visiting with are also shared factors that sway consumer behaviour
New data from CGA strategy’s On Premise User Survey has revealed that 46% of consumers in Britain will visit a pub at least once every three months.
Furthermore, the data found that 38% of consumers were likely to try a new drink in a pub compared with other venues and 36% of consumers were likely to experiment with a different flavour of drink.
Amongst consumers who go to drinks-led pubs with limited or no food options, 44% are open to trying new drink brands, compared with 33% of consumers in food-led pubs.
In addition, 40% of consumers visiting pubs with limited or no food options are more willing to try new flavours of drinks compared to 31% at pubs with a food offering.
Additionally, 39% of consumers are willing to pay extra for better quality drinks in both types of pubs than in other venue types.
The data found that lager is the most popular drink at both types of pub, typically being consumed by more than a third of visitors.
However, the similarities in drinks preferences stop there, with ale, cider and craft beer more popular at drink-led pubs, whilst soft drinks, still wine and hot drinks are popular at food-led pubs.
Price impacts 41% of drink choices but time of day and who consumers are visiting with are also shared factors that sway consumer behaviour.
Matthew Meek, senior client manager, said: “The interesting thing about pubs, whether there’s a food focus or not, is they continue to represent a prime window of opportunity for drinks brands.
“But more than that, the analytics clearly differentiate very specific and targeted opportunities for proactivity specific to both pub types, besides generically across them. It makes strategic partnerships with pubs an appealing proposition for optimising low hanging fruit, consolidating, and potentially increasing market share.”
