Pubs expect to see £105m boost during Jubillee weekend
Several brewers from across the country will also be brewing a special ‘Thank Brew’ to raise money for good causes
Pubs and brewers are preparing for an estimated 90 million pints expected to be sold resulting in a £105m boost for the trade during the platinum jubilee weekend, according to British Beer and Pub Association (BBPA).
With opening hours extended until 1am across the Jubilee weekend and an extra day off on top of the regular end of May bank holiday, the BBPA said pubs are hoping for record bank holiday sales, which will see a £29m pay back into the economy in duty and VAT.
In addition to extended opening hours, it said several other initiatives are expected to boost sales and get people to their local to celebrate Her Majesty, with many brewers creating special celebratory beers to mark the occasion and many getting involved in hosting jubilee lunches and community street parties.
Several brewers from across the country will also be brewing a special ‘Thank Brew’ to raise money for good causes, an easy drinking 3.5% Pale Ale as well as a low alcohol version, which will be served at a selection of different pubs across the UK.
To extend the jubilation even further, the BBPA has joined with other leading trade organisations, and the Together Coalition to call for the extended bank holiday to be made permanent and turned into a ‘Thank Holiday’.
Chief executive of the BBPA, Emma McClarkin, said: “The Platinum Jubilee weekend is set to be a joyous occasion for the whole country, and pubs are looking forward to leading celebrations in their communities across the country. Pubs have always been a place for people to come together and it’s at special times like this that really shines through.
“Whether it’s toasting a special brew for Her Majesty the Queen or joining a Jubilee BBQ at your local, we hope people will celebrate at the pub and show their support for two great British institutions.”
