BrewDog to open its largest bar in London this August
BrewDog Waterloo will follow the ‘BrewDog Blueprint', which splits 50% of the profits generated by each bar to the staff who crew them.
BrewDog, an independent Scottish craft brewer, is opening its largest bar on 18 August in London Waterloo Station.
BrewDog Waterloo will be the biggest BrewDog location in the world at 27,000sq ft, with two floors of craft beer, spirits, food, and entertainment in the centre of the city.
The bar and restaurant is situated within Waterloo Station and features dedicated co-working spaces and pods, micro-brewery, a GRIND café, cocktail hideaway, duckpin bowling alleys, podcast studio, meeting rooms, not-for-profit floristry, and a retro ice-cream van with serves from the award-winning Hackney Gelato.
BrewDog will also be collaborating with London mixologist Rich Woods, aka ‘The Cocktail Guy’. Woods is an award-winning bartender, writer and presenter and has been described as “the drink industry’s answer to Heston Blumenthal”.
BrewDog Waterloo added it will follow the ‘BrewDog Blueprint’, which splits 50% of the profits generated by each bar to the staff who crew them.
James Watt, captain of BrewDog, said: “Our plans for BrewDog Waterloo are as exciting as the city it lies at the heart of. This is our new flagship bar for London so we are making it a true destination. From enjoying a morning artisan coffee in our Grind café to stopping in for a post-work pint, you’ll be able to take your commute to the next level.
“Record your own podcast, explore our hidden cocktail bar, or stoke some competition with a game of duckpin bowling or ping-pong. BrewDog Waterloo has something for everyone, and we cannot wait to open our doors this August.”
Woods added: “I’m very excited to be working with BrewDog and realising the potential of this unique London site. I’ve followed BrewDog’s rise over the years and find myself fortunate to now be working alongside them and I look forward to a long and stellar partnership.
“Just like the venue itself, I will be taking inspiration from the classic speakeasy. The cocktail menu sees such classics as the New York Sour and Margarita, reimagined using modern techniques, to deliver both impactful and delicious drinks.”
