Clays secures investment ahead of second site opening
The company plans to open another 3 sites next year with further expansion planned into other territories, including opening a bar in Canary Wharf’s West India Quay this month
Interactive clay shooting experience bar Clays has announced that it has received an investment from hospitality-focused fund Imbiba as it plans to open a second bar this month.
Clays is an indoor interactive Clay shooting experience and bar, which officially opened its first venue in Moorgate in November 2021.
In only one year Clays flagship bar in Moorgate has welcomed around 125,000 customers and is expected to take in around £1m this December.
The company plans to open another three sites next year with further expansion planned into other territories, including opening a bar in Canary Wharf’s West India Quay this month.
Clays founder, Tom Snellock, said: “I’m delighted that Imbiba and Clays are partnering at this stage of our journey. We have been in contact since the early days of Clays and with their support we can speed up growth and continue to deliver amazing experiences for our customers and team.
“2022 has been an incredible year, and has set the perfect foundations for further brand growth and success in 2023!”
Andrew Stones, partner and head of portfolio, Imbiba, added: “When we invest in a business, we look for a best-in-class proposition, a scalable concept, and a highly credible management team, and as such, Clays is a perfect partner for us.
“With its leading technology, great gameplay, and an outstanding food and bar proposition, Clays has already established itself as a core part of London’s experiential leisure scene, and we’re really excited to work with Tom and the rest of the team to help the brand grow and achieve its full potential.”
