Heineken partners with AND Digital to implement new sales platform
AND Digital has been fully embedded within Heineken UK's teams over the past 18 months to deliver the new platform
Heineken UK has partnered with AND Digital to launch HeiDeal, a new “data-driven” sales platform.
The brewer stated that the new platform would “transform” how its sales teams build valuable contracts, providing customers with a smoother experience and more tailored deals.
HeiDeal will model multiple deal scenarios that optimise margin, profitability and product mix.
AND Digital has been fully embedded within Heineken UK’s teams over the past 18 months to deliver the new platform.
Will Rice, On Trade director at Heineken UK, said: “As we continue our journey to become the world’s most connected brewer, the launch of HeiDeal represents a significant milestone for us. By streamlining the way we create deals in the On Trade we can offer unrivalled, tailor made insight to optimise commercial agreements for our customers.
“This innovative platform exemplifies our commitment to leveraging digital transformation to enhance customer experiences. Our partnership with AND Digital has been instrumental in this achievement, and together, we are paving the way for a more connected future.”
Fiona Burton, club executive at AND Digital, added: “Data and digital skills development sit at the heart of our business, and our partnership with Heineken UK demonstrates why these two strands are so important.
“Enabling quicker and easier deals is key to making supply chains more efficient and profitable, and delivering better product experiences for our clients’ customers. The team at AND Digital takes pride in building technology applications and experiences for our customers, while equipping their team members to be able to deliver long-term value from it.”
