High demand for live music in pubs and bars, CGA finds
Half of consumers would like to see more mid-week live music
Nearly 80% of people said that they were more likely to visit a pub, bar or other similar venue if it offers live music, according to data from CGA and artist booking platform Gigrealm.
As well as this 73% of people said they were more likely to stay at a venue if it has live music and 76% said they were more likely to buy drinks.
With the cost of living crisis hitting CGA believes that more people will prioritise live music when going out.
Two thirds of people believe it provides a great experience with friends and family on a low budget and 47% of people said they would consider visiting a venue with live music even if they were low on cash.
Half of consumers would like to see more mid-week live music.
Karl Chessell, CGA director – hospitality operators and food, EMEA, said: “This year is likely to be another challenging one for hospitality and this research confirms the value of live music as an extra source of drinks sales, from younger adults in particular. With technology available to remove many of the hassles that are often associated with staging acts, this is a great time for operators to explore the potential live music provides.”
Tom Brady, CEO and co-founder of GigRealm, added: “As we enter 2023, many customers will be laser focused on wanting to experience the best hospitality has to offer, especially as we continue to navigate the cost-of-living crisis. Venues have an opportunity to use live music as a way to enhance customer experience, diversify their offer and providing customers with the one thing that cannot be replicated at home.”
