Nearly 75% of consumers visited a pub or bar over Christmas

Nearly three quarters (73%) of consumers visited a licensed venue over the festive season, according to data from CGA.

However, the number of people going out fell by five percentage points year-on-year, as high inflation put pressure on spending.

Nearly all (97%) consumers told CGA they had been affected by rising costs to some extent, and four of the top five reasons for not going out over Christmas related to the cost of living in some way.

When asked what they would prioritise over Christmas if their disposable income fell, 29% stated that visits to venues would remain in their top priorities.

Food-led visits were the priority in 2023, with numbers visiting restaurants and food-focused pubs rising year-on-year by four and one percentage points respectively. Visits to bars and drinking pubs fell by four and two percentage points.

Well over half of consumers said they went out for relaxed or quiet drinks (57%) or casual meals (56%)—nearly double the number who went out for a special occasion (30%).

However, big festive occasions remain pivotal, and Christmas Eve, New Year’s Eve and 23 December were the three top dates in people’s diaries.

Matt Meek, CGA by NIQ senior client manager, said “Our report shows eating and drinking out remains at the heart of Christmas in Britain—even during a cost of living crisis. But while many consumers spent freely, the increase in people staying at home is a reminder that visits can never be taken for granted.

“If inflation and interest rates ease, these people will hopefully feel more money in their pockets as the year goes on, which could make 2024 the best festive season since before COVID-19. Strategies will need to build on the lessons learned in 2023 and pinpoint exactly where, when and why people go out in December—and our research provides the ideal foundations for success.”