No shows in hospitality reach record high of 14%
Since the launch of the industry-wide #ShowUpForHospitality campaign in 2021, GO Technology data had measured no-shows as decreasing
The number of consumers not showing up for their reservations in pubs, bars and restaurants is back to a record high, with 14% of guests not honouring reservations or informing venues in advance that they need to cancel, according to new figures from Zonal’s latest GO Technology report, in partnership with CGA by NIQ.