Six Nations Super Saturday provided pubs with 23% boost
Growth in spending at bars, pubs and clubs in the month was at its lowest level (1.1%) since September 2022
Spending at pubs increased 23% year-on-year this Super Saturday, as the final round of the Six Nations saw Ireland taking home the title for the second year in a row, according to the new Barclays Consumer Spend data.
In addition to the year-on-year growth, the volume of transactions at pubs and bars were also up 19% in comparison to an average Saturday in 2024.
Restaurants also saw a boost, seeing an increase of 5.7% versus the average Saturday so far this year, and experiencing a modest uplift of 2.2% year-on-year.
The boost comes after a challenging February, as the Barclays Consumer Spend report revealed that restaurant spending was down -13.4% last month, with many Brits opting to stay in instead of dine out.
Growth in spending at bars, pubs and clubs in the month was at its lowest level (1.1%) since September 2022.
Karen Johnson, head of retail at Barclays, said: “Pubs and bars will undoubtedly be hopeful that Saturday’s result will set the tone for the rest of the year. With many major sporting events taking place this summer – including the Olympic Games, UEFA Euro 2024 and Wimbledon – we may see consumers’ non-essential spending bounce back as we approach the warmer months.”
