Chopstix’s converted Chozen Noodle sites see sales uplift

Two former Chozen Noodle sites which have been converted into Chopstix venues have seen sales rise almost 50% since the conversion.

The sites Beaconsfield Extra motorway service area and Cobham Extra motorway service area became Chopstix sites following the brand’s takeover of competitor Chozen Noodle in March.

These two venues were the sole equity locations procured as part of the Chozen Noodle acquisition.

Chopstix stated that success of these two conversions has been helped by Chopstix’s long standing relationship with motorway service area operator, Extra.

In addition to these two equity sites, Chopstix acquired all of Chozen’s other 25 sites in Motorway Service Areas, which are managed through franchise agreements with Roadchef and Moto.

The newly converted Chopstix sites in Beaconsfield and Cobham boast brand-new state of the art digital screens, and bold and bright signature interiors.

Jon Lake, Chopstix managing director said, “The strong sales uptick we’ve seen at these sites since their conversion to Chopstix is highly encouraging and reflects how well the Chopstix brand preforms in busy food court and MSA locations, where we more than hold our own alongside the biggest QSR brands in the world.

“The conversions have been really well received by the teams on the ground, who have completely bought into the brand, and this has been really important to the strong trading we’ve seen. Given how well the Beaconsfield and Cobham sites have performed under the Chopstix brand, we feel there’s great opportunity to convert additional Chozen MSA sites to Chopstix, and we will be discussing this with our franchise partners over the next few months.”