Creams Cafe to open four new regional restaurants

Creams Cafe has announced it will open four “key” regional openings in the next quarter in a bid to strengthen its market position, located in Manchester, New Haw, Sheffield and York.

The Manchester restaurant is set to be the newest flagship for Creams Cafe. Situated within Manchester’s Arndale shopping centre, the site will open in November 2022 and will span 2,303 square foot, featuring 64 internal covers and an additional eight outdoor covers.

Following an increase in demand in the North of England, restaurants will also open in Sheffield and York, each in “high” footfall areas, alongside New Haw opening in Surrey.

Additionally, the Nottingham site is reopening as a flagship after a period of closure for “extensive” internal refurbishments, including the addition of a training academy in the upper floor of the restaurant. The new space will facilitate “extensive” training for franchise partners in the north, acting as a learning hub for restaurant to management level employees.

The design for each restaurant will showcase Creams’ trademark interior branding, complete with a gelato stand located at the entrance. Adding to the brand’s 100+ nationwide restaurant portfolio, all sites will offer the complete menu of Creams Cafe classics.

Othman Shoukat, managing director of Creams, said: “We have received a lot of demand for our brand in the North of England and are delighted to be opening new restaurants in these locations. It is a huge achievement to be in as strong a position as we are, and these openings will help pave the way for future expansion in the North.

“We’re also really excited about the Nottingham training academy. From digital based learning using the Creams Academy portal, to hands on practical experience in the kitchen, as well as space for round table discussions and role play, the academy will prove an invaluable resource for our franchise partners.”