Deliveroo extends exclusive partnership with Wingstop
Wingstop currently has 43 restaurants nationwide, as well as a ‘robust’ opening pipeline for the rest of the year
Deliveroo and Wingstop have announced an extension of their exclusivity partnership, which began in 2018.
The chicken restaurant chain’s menu will be available exclusively to Deliveroo customers to order on demand in 15 cities across the UK.
Wingstop currently has 43 restaurants nationwide, as well as a “robust” opening pipeline for the rest of the year.
According to the brand, it is focused on significantly growing its footprint in university towns and cities as its customer base is largely made up of millennials and Gen Z.
Recent openings have included Birmingham, Edinburgh and Leeds, with Wingstop UK’s Flavour Fix combo of wings, tenders, and fries being the most popular on Deliveroo last year in Leeds.
Through the partnership with Deliveroo, Wingstop plans to open a steady stream of sites this year in Clapham, Merry Hill, and Croydon in the next couple of months, and its largest site yet at Westfield Stratford City.
Carlo Mocci, chief business officer at Deliveroo, said: “We’re proud to continue our exclusive partnership with Wingstop UK, supporting their growth journey as they serve up some of the UK’s tastiest chicken wings, tenders and burgers to people’s homes, reaching thousands of new customers across the country.
“Wingstop UK has become one of the most loved brands on Deliveroo – it is a real restaurant success story and I’m excited to see what the next few years holds for them.”
Tom Grogan, co-founder and CEO of Lemon Pepper Holdings, the master franchisee of Wingstop UK, added: “We are excited to extend our exclusive partnership with Deliveroo as we continue to strengthen our relationship, remaining one of its fastest-growing restaurant chains on the platform.
“Wingstop UK has become a destination for those looking to enjoy great food and an authentic flavour experience and this partnership will help us reach customers to enjoy our delicious wings, tender, burgers and sides from the comfort of their home.”
