EG on the Move expands Cinnabon UK estate

The master franchisee of Cinnabon in the UK, EG on the Move, has opened more stores at the Bullring in Birmingham and in Livingston, Scotland, as part of the brand’s plans to expand its footprint. 

EG on the Move is also planning to open at least six more stores before the end of the year, including in London’s Brent Cross Shopping Centre and more outlets in Scotland. 

Along with the additional store openings, Cinnabon will also be available for delivery through Just Eat, Uber Eats and Deliveroo, or online for next day delivery via its website. 

Harjinder Dasanjh, brand manager at Cinnabon UK, who is coordinating the roll out, said: “The response to our outlets is amazing, we are always open to crowds and the feedback is great. 

“Whether a kiosk, store or even our Cinnabus, the products are in demand! We have bold plans for the UK which include another London opening and a strong presence in Scotland; our first Scottish kiosk opened in July in Livingston to great success.”

Cinnabon’s UK roll- out plans to “further cement its position as a leading foodservice and retail convenience operator”.

Earlier in April, EG on the Move also partnered with Oreo to launch three new Cinnabon products.