Greene King opens Farmhouse Kitchen concept in Ossett
The opening of Farmhouse Kitchen in Ossett follows the success of last year’s pilot launch in Worsley which has sold close to 80,000 carveries since opening in July 2024
Greene King has expanded the pilot of its Farmhouse Kitchen concept with a second opening in Ossett on 15 April.
Located at Silkwood Park, the former Farmhouse Inns site has received a six-figure investment, transforming the venue into a new dining concept that offers customers a combination of great value carveries alongside a new continental breakfast menu, afternoon tea and an improved daily menu.
The restaurant also provides a selection of desserts including home baked cakes and ice cream sundaes.
Greene King customer insight shows that in addition to the traditional carvery experience, guests are looking for freshly prepared meals and greater choice on menus. Farmhouse Kitchen aims to tap into this demand by offering an “elevated” carvery experience in a “contemporary” environment, whilst also providing an improved menu and unlimited tea, coffee and soft drinks refills. This concept enables the brand to maximise sales during peak moments throughout the day, catering to the varying needs of customers visiting morning, noon and night.
The opening of Farmhouse Kitchen in Ossett follows the success of last year’s pilot launch in Worsley which has sold close to 80,000 carveries since its opening in July 2024.
Rob Lindsley, general manager at the new Farmhouse Kitchen, said: “At Farmhouse Kitchen, we are constantly reviewing how we can best adapt our menus to align with changing consumer demands, and we are committed to delivering the best possible value without compromising on quality. We know that customers are prioritising quality, value and freshness when eating out, and Farmhouse Kitchen ticks those boxes by providing a range of budget-friendly menu items that cater to every need, bringing customers of all ages together in a cosy and comforting atmosphere.
“With menu items ranging from fresh carvery meals and breakfasts to signature cakes and more, we offer dishes to suit every taste at any time of day. We are delighted to launch our second Farmhouse Kitchen at Silkwood Park, and we look forward to welcoming the local community to experience all the restaurant has to offer.”
