Italian fast food brand Indegno set to launch in UK
The brand was founded in 2019 by Andrea Liotta, Edoardo Malvincini and later joined by Marco Liotta
Italian restaurant and fast-casual food brand Indegno is set to launch in the UK this November.
The restaurant, which has three sites in Bologna, Italy is set to open a site on Brick Lane in London.
The brand specialises in the crescentina, a traditional dish from Emilia Romagna consisting of delicious fried dough that comes filled with high-quality and fresh Italian ingredients.
The brand was founded in 2019 by Andrea Liotta, Edoardo Malvincini and later joined by Marco Liotta.
Indegno expanded to two further locations in Bologna in 2022, and now employs 14 staff members.
Liotta said: “Launching our first UK venue is a really important milestone in the story of Indegno, and something that we have worked incredibly hard to achieve since the opening of our first store on Via del Pratello in Bologna.
“Indegno was born out of a memorable night out, during which our co-founders were caught with a craving for a crescentina – a traditional countryside snack served at village fairs – with nowhere to find one in the city.”
He added: “After our initial brain wave to set up a store, we began months of preparation to perfect the recipe in our spare time, hunting for the most delicious artisanal ingredients from like minded collaborators that delivered the best possible quality produce available.
“We have continued to refine our operations over the years, carefully crafting ‘the Indegno way’ – a modernised recipe that formed our vegan dough, made from a mixture of organic flours and authentic ancient grains. These are then left to rest as long as necessary before being rolled out fresh in the morning – ready to be folded, fried and filled!”