Macellaio on Union Street rebrands to Osteriadel Macellaio
The rebranding of the restaurant comes as the venue wishes to offer a new sustainable menu, using all parts of the cow cooked by its executive head chef, Lello Favuzzi
London-based Italian restaurant, Macellaio RC on Union Street, is rebranding to Osteriadel Macellaio, a restaurant serving wine and “simple, yet delicious” Italian food from this month.
The rebranding of the restaurant comes as the venue wishes to offer a new sustainable menu, using all parts of the cow cooked by its executive head chef, Lello Favuzzi. The restaurant officially relaunched yesterday (22 February), offering 50% off food for the first two weeks for the first 24 seats per day.
The new concept will embrace the “artisanal” sustainability of Italian and British butchers, in a bid to fight wastage within the hospitality industry. Macellaio Union Street’s menu will offer all parts of the cow that are rarely used, with each cut of the animal cooked in a multitude of different ways featuring dishes with cuts that are not often seen on menus across the nation.
The new menu will be available at the Union Street restaurant only, a short walk away from Borough Market, and will feature dishes from true Italian traditions. Guests will be able to choose any three dishes at the cost of only £29 per person.
According to the owner and founder of the restaurant group, Roberto Costa, and the executive head chef, Lello Favuzzi, they have created this new menu for food enthusiasts in the UK to “experience a true Italian experience without compromises, offering diners a way of being sustainable at a low and cost-effective price”.
Costa said: “I wanted to bring London a slice of my eating experiences from my home. Offering a sustainable way of eating with a variety of choices of high-quality meat without any compromise at the most competitive price, and that’s why I’m bringing in the Osteria del Macellaio menu for everyone to enjoy.”