Paulaner looking for UK franchisees for restaurant and bar concept

German brewer Paulaner is looking for franchisees for the launch of its Bräuhaus, restaurant and bar concept in the UK.

Paulaner is looking to secure a number of hospitality entrepreneurs or investment groups who can open up to 10 sites throughout the UK in the next few years.

The company is looking for franchise partners with the capability to invest in high traffic locations in major towns and cities in the UK.

The expansion will be supported by a full complement of expert brewers, architects, designers, marketing and operations team to help guarantee success.

There are three restaurant types, including Bräuhaus with its onsite micro-brewery, the Wirtshaus where the focus is on the menu matched with Paulaner beers, and the Bierhaus, the traditional Bavarian pub.

Lars Eckart, managing director, said: “We are convinced that we can achieve great success with our Paulaner breweries and pubs in the UK. The market is ready for us. Paulaner stands for outstanding beer culture, brewed in accordance with the German Purity Law.

“We now want to bring this centuries-old craft of brewing closer to British beer lovers. Our aim is to ignite enthusiasm for genuine, traditional Bavarian beer in the UK, while ensuring the highest standards of quality. Alongside our exquisite beer offering, our Bavarian food will provide an authentic gastronomic experience.”

Hans Neumaier, director business development, added: “We have been successful in the UK market for years with our excellent Munich beers. Now we want to bring authentic Bavarian gastronomy to the UK. We believe that our different types of pubs, from ‘Wirtshaus’ to ‘Bräuhaus’ are ideally suited to this.

“We bring brewing expertise and a well-thought-out franchise concept, and in Christie and Co we have a partner with excellent knowledge of the property and Franchise market. We look forward to working together.”

Paulaner has appointed Christie and Co to assist with the launch.