Popeyes opens first standalone UK site
After the success of its debut in November 2021, Popeyes UK said it was ‘confident’ in the performance of its newest site
Popeyes UK, the master franchise for the United Kingdom, is set to open its first standalone, sit-down restaurant in the UK in Chelmsford, shortly following its Westfield Stratford opening.
Menu items already available at the Stratford restaurant will be offered at the standalone site, including Popeyes’ 12-hour marinated chicken and original Southern biscuits and gravy.
After the success of its debut in November 2021, Popeyes UK said it was “confident” in the performance of its newest site. It comes as sales at Popeyes Stratford are now among the top 10 out of over 3,600 restaurants globally.
Tom Crowley, CEO at Popeyes UK, said: “We’ve been blown away by the UK’s response to Popeyes, with guests queuing for hours to try it. Our legendary menu and Southern spirit have captured the capital already, and we look forward to building on that with the launch of Chelmsford.
“Chelmsford was the perfect place for our first sit-down restaurant; it’s close to London but sits at the very heart of Essex, which is such a vibrant part of the UK with a close-knit community. The team is really excited to open; we already know guests love the food, but now we have the opportunity to really showcase our Louisiana hospitality too.”
Peter Genna, director of global culinary innovation and product development for Popeyes brand, added: “It’s exciting to be opening the first UK restaurant in Chelmsford. Popeyes UK has ambitious plans to rapidly become a British staple and to never compromise on the quality that Popeyes is famous for. We have no doubt that Chelmsford guests will love Popeyes famous Louisiana chicken.”
Popeyes UK said it is now aiming to open “hundreds” of sites across the next decade, and has also launched additional delivery kitchens with Deliveroo Editions in Battersea and Whitechapel.
