Restaurants’ delivery sales rise 10% but takeaways drop 3%
Deliveries accounted for 71 pence in every pound spent by consumers on at-home orders last month, while takeaways attracted 29 pence
Britain’s top managed restaurant groups saw a 10% increase in delivery sales compared with September 2022, according to data from CGA.
Despite this, takeaway and click-and-collect sales were down by 3% compared with the same period in 2022.
Combined delivery and takeaway sales in September were up by 7% year-on-year.
It is a fourth consecutive month of growth following 18 months of negative numbers in the aftermath of the Covid-19 pandemic, when consumers switched back from ordering in to eating out.
Deliveries accounted for 71 pence in every pound spent by consumers on at-home orders last month, while takeaways attracted 29 pence.
Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA, said: “After a surge during COVID restrictions and a steady fall when they ended, restaurants’ at-home sales are settling into a new pattern of solid year-on-year growth.
“Lockdowns and the convenience of ordering platforms have led millions of consumers to move from takeaways to deliveries, and we can expect more migration in 2024. Restaurants will need to carefully manage the logistical and financial aspects of their relationships with third-party aggregators if they are to optimise customers’ experiences and profit margins in the delivery channel.”
