Sidemen to launch third Sides site in new Market Place Harrow

Market Place London has revealed the final vendor at its new Harrow indoor street food market as Sides, the chicken brand created by viral YouTube collective, The Sidemen.

Sides was formed in 2021 as a virtual brand by star content creators KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S (Wroetoshaw).

Market Place London said that as the third physical Sides location in the UK, Market Place Harrow aims to extend the brand’s reach even further into new territory when the street food venue launches on 6 April 2023.

The Sides’ Classic Chicken Burger, Vegan Chicken Burger, Chicken Tenders and Chicken Wings will be available at Market Place Harrow.

The Sides partnership brings the total number of Market Place Harrow vendors to eight.

Robin Mehta, CEO at Sides, said: “We’re buzzing to be partnering with Market Place London to launch our third location at their next food market in Harrow. As a collective, we’re passionate about bringing together friends and families over great tasting food – something that we’re completely aligned on with the team at Market Place.

“We’re aiming to build on our successes to date at Boxpark Wembley and Gravity Wandsworth, as well as our virtual kitchens around the UK. We’re excited to bring our bold flavours to life in a fantastic new space as we continue to bring the UK’s best up-and-coming chicken brand to more and more physical locations.”

Blake Henderson, managing director of Market Place London, added: “It’s a proud day for the Market Place London team as we announce our partnership with the brilliant team at Sides.

“The Sidemen have produced an incredibly tasty selection of delicious options for both meat and plant-based foodies, and we’re excited to add them to the roster of amazing food brands at Market Place Harrow. It’s our goal to celebrate up-and-coming independent brands who we believe will make a big impact on the food and drink sector – and Sides is no exception to this core belief.”