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Star Pubs and Bars have announced it will launch a £200,000 investment package into its portfolio ahead of the winter World Cup.
The “comprehensive” package incorporates funding discounts on Sky subscriptions,
an online hub offering insight on executing sport, and fresh point-of-sale material aimed to enable Star pubs to establish themselves as the “go to” place for sport in advance of the World Cup.
Star said it expects more than 1,000 pubs to snap up it’s free World Cup kits, which are worth over £60 each and will feature items such as bunting, external signage and social
media assets.
Caren Geering, ventral operations director for Star, said: “Our advice is to plan now for the World Cup. People will gravitate to a pub with a great reputation for sports when choosing where to watch the tournament.
“Promoting and screening other sporting events well in the run-up to the World Cup is essential to build this. Sky is synonymous with sport and is an important part of the mix, which is why we’re funding discounts on subscriptions to enable as many pubs as possible to subscribe.”
