Takeaway sales at restaurants rise 6.2% in November
Total delivery and takeaway sales benefited from Halloween weekend trading and school half-term holidays
Top restaurant groups achieved like-for-like sales growth of 6.2% in delivery and takeaway sales for the 18th month in a row in November, according to CGA by NIQ’s latest Hospitality at Home Tracker.
It continues a “strong” run of growth that was well above the rate of inflation as measured by the Consumer Price Index throughout the first 11 months of 2024.
Total delivery and takeaway sales – including from sites opened in the past 12 months – rose by 14.7%, having benefited from Halloween weekend trading and school half-term holidays. Both of these occasions shifted some trading from October to November.
According to the Tracker, there was more growth for restaurant’s takeaway and click-and-collect sales, which rose by 5.5% on a like-for-like basis in November – spelling a fourth consecutive positive month.
Deliveries also achieved slightly higher growth at 6.8%, while at-home orders continued to increase their share of restaurants’ total sales.
Takeaways attracted around 16% in every pound that consumers spent with managed restaurants in November – about 1% more than 12 months previously.
Karl Chessell, director at CGA by NIQ EMEA, said: “The long run of real-terms growth made at-home orders a vital part of restaurants’ success in a challenging 2024. The revival of takeaways after a long run of negative numbers is especially welcome, given the higher margins they can generate.
“With spending still tight for many consumers, some of the recent growth may have come at the expense of eating-out sales and cost pressures will continue to make for a tough environment for hospitality groups – but we can be confident about more strong trading for deliveries and takeaways in 2025.”
