Welcome Break becomes largest Chopstix franchisee
As part of the agreement, the franchisee oversees the full management of all sites, with employees undergoing an extensive Chopstix induction
Welcome Break has become the largest Chopstix franchisee after opening its third store in three months.
The new food court unit, in Corley South (M6) services in Warwickshire, opens this week and becomes Welcome Break’s 16th Chopstix site.
Corley will follow highly successful openings at the end of 2023 in Welcome Break Newport Pagnell North (M1) services in Buckinghamshire and Welcome Break Membury West (M4) services in Berkshire.
Welcome Break has worked closely with Chopstix franchise director, Aaron Moore-Saxton in recent years to maximise existing site revenue and to identify Welcome Break locations well placed for new Chopstix units.
As part of the agreement, the franchisee oversees the full management of all sites, with employees undergoing an extensive Chopstix induction.
Moore-Saxton said: “We are delighted to open another site with what is now our biggest franchise partner. Welcome Break’s success with Chopstix is highly encouraging – the newest units in Newport Pagnell and Membury are already delivering impressive returns, and I have no doubt Corley will bring similar results. Welcome Break is an ideal partner for our brand and we’re excited to explore future opportunities with them in the future.”
Adrian Grimes, Welcome Break commercial director, added: “We are thrilled to be strengthening our partnership with Chopstix with the opening of our newest site in Corley South. Chopstix performs consistently well across our portfolio, so we’re confident Corley South will deliver similar success. Chopstix provides a point of difference to our existing food and drink offer and we can see it is something our customers respond positively to.”
