Wingstop UK opens 50th site amid ongoing expansion plans

Wingstop UK has opened its fiftieth UK site in Bolton, amid plans to expand its already growing portfolio, with six more locations planned for the remainder of the year. The group has already opened 11 sites this year alone.The new Bolton site, located in the UK’s largest retail park, will host over 100 covers and bring 60 local jobs to the area. 

The site features “modern and vibrant” interiors complete with curated playlists and customised ordering options. To celebrate the opening, the first 100 customers in-store will receive free chicken wings.

Its opening follows a record number of openings this year, with at least six new sites confirmed for the remainder of 2024 in Crawley, Ealing, Manchester, Lakeside, Whitechapel and Walthamstow. The new sites will together create an additional 300 jobs.

In June, Wingstop UK was crowned the fastest growing restaurant group in the UK for the second year running by The Sunday Times 100, It ranked 38th on the list with 122% revenue growth over the past 12 months. 

Chris Sherriff, co-CEO of Lemon Pepper Holdings, master franchisee, Wingstop UK, said: “Today is a significant day for Wingstop UK as we celebrate the incredible achievement of opening our 50th location in just under six years. Since our journey began in 2018, we’ve captured the taste buds of diners across the nation, and this milestone reflects not only our passion for delivering unmatched flavours but also our commitment to creating meaningful job opportunities.  

“It’s been incredibly rewarding to see so many individuals progress, taking on new challenges and advancing within the company. With significant potential still untapped across the UK, we’re excited about the future and have ambitions to reach 200 sites within the next five years. We extend our heartfelt thanks to our exceptional employees and loyal flavour-lovers, who drive our continued success and expansion.”